R.A.D®, the disruptor known for providing the gym training community with best-in-class performance footwear, is proud to announce the launch of the R.A.D® ONE V2. This next evolution of its iconic debut shoe reflects the brand’s commitment to empowering athletes to chase athletic performance, embrace freedom of expression, and thrive on the spirit of the underdog.
The brand disrupted the $29 billion training footwear market in 2022 with the release of the R.A.D® ONE, born from the bold concept that performance gear doesn’t have to sacrifice style. Designed and developed by a specialist team of industry veterans and tested by elite athletes, the R.A.D® ONE broke boundaries with its fusion of uncompromising functionality and streetwear aesthetics.
The brand’s instant sell-out drops that followed, along with endorsements from esteemed athletes, such as five-time CrossFit Games competitor Danielle Brandon, cemented its cultural and performance icon status.
The global training footwear category is expected to grow to $50 billion by 2032, making it the fastest-growing segment in performance footwear. R.A.D® is a brand that has soared in popularity as a result of this increased focus on training, leading this from the forefront, with innovation and cultural relevance at its core.
Ben Massey, Founder & CEO of R.A.D® says, “The R.A.D® ONE is the shoe that sparked a movement. It captured the shift in how people approach training— for professional athletes it is essential to be the best at any sport and for the everyday athlete it is no longer just as a hobby, it is now a lifestyle.
With the R.A.D® ONE V2, we’re taking everything that made the original special and elevating it for a future where athletes demand more. The R.A.D® ONE V2 reflects everything we stand for: empowerment, authenticity, and a vision for an improved society through sport.”
The Next Chapter: Tuned for Training, Tuned for the Future
The R.A.D® ONE V2 builds on the legacy of its predecessor with cutting-edge upgrades designed to deliver peak performance for athletes at every level. Engineered for technical excellence without compromising on style, this shoe is sleek, lightweight, and tuned for training.
Key upgrades include:
- SwellFoam
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BIO EVA midsole: the biggest overhaul yet – offering increased cushioning, it delivers superior comfort for long training sessions and all-day wear. The midsole is reinforced by a durable rubber outsole with a herringbone tread pattern, ensuring unrivalled grip and traction. - Reimagined upper: a generous foam package through the collar and tongue, combined with an anatomical sock liner for unmatched comfort and cushioning right out of the box—no break-in required.
- Performance power mesh: provides optimal foot containment and breathability
- Premium Japanese microfiber: adds a touch of old-school luxury and unbeatable durability.
- Wave wrap peaks and a re-engineered TPU heel clip: provide 360-degree stability and rope-climb protection, making this shoe the ultimate tool for any training scenario.
BIO EVA midsole: the biggest overhaul yet – offering increased cushioning, it delivers superior comfort for long training sessions and all-day wear. The midsole is reinforced by a durable rubber outsole with a herringbone tread pattern, ensuring unrivalled grip and traction.
Tom Berend, Head of Footwear Design at R.A.D® and a former Lead Innovator at the Nike Innovation Kitchen, said: “With the R.A.D® ONE V2, we didn’t just evolve the shoe—we redefined it. The original was a breakthrough, but the V2 pushes boundaries, balancing performance, comfort, and style. It’s designed to meet the demands of serious athletes while looking just as good off the gym floor.”
R.A.D® is celebrating the R.A.D® ONE V2 launch with a disruptive series of activations across the US and UK. The R.A.D® Delivery Systems Van Tour kicks off in the US, traveling through key cities like Los Angeles, San Diego, Austin, and Miami, culminating at Wodapalooza—the stage where the original R.A.D® ONE debuted in 2022. Athletes and fitness communities will get hands-on testing and experience the unique energy of the R.A.D® brand. The celebration will continue in the UK with stops in London, Birmingham, Manchester, and Glasgow.
The R.A.D® ONE V2 officially drops:
- US: January 23rd, 2025, at 8:00 AM PST
- UK/EU: January 24th, 2025, at 11:00 AM GMT
Following the launch, R.A.D® will release a new colourway every month throughout 2025 in its signature hype-drop style. The R.A.D® ONE V2 will be available exclusively at rad-global.com for RRP £130 / $150.
This content is originated from https://www.boxrox.com your Online Magazine for Competitive Fitness.