Premium fitness brand, Built For Athletes, has unveiled its latest product, the 20L Tote Bag. Priced at £49.99, this versatile shoulder bag is now available for purchase on the Built For Athletes website as of 11am BST on 21st October 2024.
The tote bag has been carefully designed to accommodate the demands of an active lifestyle, whether for the gym, work, or school. It combines functionality with style and includes unique compartments tailored to meet the needs of yoga and Pilates enthusiasts, capitalizing on the growing popularity of these mind-body disciplines, now valued at over £900 million in the UK [1].
Key Features of the Built For Athletes 20L Tote Bag
- 20L Capacity: Spacious enough for all essentials, yet compact for easy carrying.
- Yoga Mat Section: A dedicated space to securely carry a yoga mat or foam roller.
- Built-in Zipped Internal Dry Bag: Ideal for storing wet or sweaty gear separately.
- Large Zipped Compartment: Ample space for larger items with added security.
- Small Valuables Compartment: Safely store phones, keys, and wallets within reach.
- Padded Laptop Compartment: Cushioned area for laptops and other tech devices.
- Jacquard Branded Handles: Stylish, durable handles designed for comfort.
- External Velcro Access Pocket: Quick access to essential items without unzipping the main compartment.
- Velcro Panel for Customisation: Includes a Built For Athletes patch and accommodates custom patches.
- Internal Drinks Holder: Space for water bottles or coffee flasks, keeping hydration convenient.
With these thoughtful features, the Built For Athletes tote bag is designed to be a reliable companion, offering ample storage and secure organization throughout the day.
Meeting the Needs of a Diverse Fitness Community
Nick Costello, Founder and Creative Director at Built For Athletes, shared his vision for the new tote bag:
“At Built For Athletes, we’re always looking to expand our product offering to meet the needs of our diverse customer base. With the increasing popularity of yoga and Pilates, we saw the opportunity to create a bag that serves a new audience. Our tote appeals to those seeking a stylish, durable solution for carrying their gear—whether that’s a mat for yoga or essentials for the gym, work, or school.”
Built For Athletes has successfully catered to the functional fitness market with high-capacity backpacks and duffel bags. Now, with the launch of the 20L Tote Bag, the brand aims to broaden its reach, providing an accessible and stylish option for a wider range of fitness enthusiasts.
About Built For Athletes
Built For Athletes is a premium fitness brand known for producing high-quality bags that cater to fitness aficionados. Founded in 2018 by CrossFit enthusiast Nick Costello, Built For Athletes set out to solve the hassle of managing multiple bags to accommodate gym essentials.
Since then, its iconic backpack has become a staple within the UK CrossFit and functional fitness communities, endorsed by coaches, personal trainers, and athletes worldwide. Today, Built For Athletes products support over 190,000 fitness enthusiasts across various disciplines.
This content is originated from https://www.boxrox.com your Online Magazine for Competitive Fitness.